How do you structure your wholesale parts pricing? The market dictates your pricing and cost to do business. Don’t get tied up thinking you need to do business with everyone. If you’re set up to handle high volume/low margin wholesale business, you’re aware of the financial impact & can still be profitable. If you aren’t, it may not make business sense to compete with dealers who are set up to handle large & low volume margins. Some dealers are desperate for any business & will price themselves so low that even they lose money.

Don’t compete with a local idiot.

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